Up until a couple of years ago, there were no web sharing sites or applications. Information published or consumed on the web merely consisted of static web pages. This paradigm has undergone a drastic transformation with websites now being areas of active discussion, collaboration and interaction.

This new model of content sharing sites, together called Web 2.0, is drastically changing the way people interact with each other. Web 2.0 opens up a whole new world of possibilities. People use blogs and wikis to publish their own content, write about their outlook and personalized experiences. Websites have become discussion arenas where users collaborate with each other, share their view points and thoughts providing richer content to the reader. People are not just passive viewers to information; they are active contributors; thereby increasing the wealth of information easily available to anyone and everyone connected to the net. This ability to easily access, read and write rich content together with social networking constitutes the backbone of Web 2.0.

Since buyers are researching you on-line before considering your organization, you need more than your own horn blowing. You want them to find positive [and endorsed] information about your organization, products and services from other people like them and experts; along with, the implied endorsement from top rankings in the search engine results. What buyers really want is a trusted relationship.

How can Netspective help?

Web 2.0 has transformed the web ecosystem completely so that enterprises can reach out to a broader audience in order to connect, collaborate, grow and harness benefits. Being early adopters of web 2.0, Netspective brings you a whole lot of benefits by:

• Providing a new dimension to marketing your business online. Our effective marketing strategies increase quality traffic to your website, generate new revenue opportunities and provide better access to a wide knowledge base.
• Improving your online presence, increasing followers and building your brand recognition. We also help build trust and credibility for your business thereby promoting your business and increasing conversion rates.
• Implementing practical approaches to integrating search and social media optimization with content marketing to boost your relevance and visibility for potential customers.
• Defining tactics to understand the changing nature of consumer preferences and behaviors.
• Exploring optimized content marketing using customer personas and measurement.
• Using social media and social optimization holistically with creative tactics which will provide the best results for your organization.

Netspective Offerings

Web 2.0 opens up new avenues for organizations to build social and web-based connectivity, improve productivity, reduce cost and increase the returns on investment. We help organizations leverage the power of Web 2.0 to improve business significantly.

• Our services provide a real time collaborative experience for your customers by bringing together email, voice and social networking applications.
• Our social media services guarantee quality traffic to your website, builds your online reputation and helps your business to reach out to more people.
• Our services leverage the existing infrastructure to integrate the web 2.0 services for your enterprises. Our solutions also pay a great deal of importance to security while implementing these services within your organization.
• Our solutions leverage the new API building block paradigm available for major web sites and services to create more effective and integrated systems in a shorter time frame with a better ROI.