New Product Development & Market Opportunity Assessment

Netspective has conducted numerous new product development (NPD) marketing opportunity analyses and Voice of the Customer (VoC) projects. Here are our capabilities in these areas:

Market Opportunity Analysis    

• Competitor and industry analysis
• Analyzing customer needs and experiences
• Strategic positioning

 Concept Development and Selection     

• Idea generation
• Understanding customer requirements and the customer activity cycle
• Integrating product and service development concepts
• Concept testing and fast prototyping for products and services

 Voice of the Customer (VOC)

• Selecting the right types of customers to include
• Recruiting customers and scouting locations
• Conducting focus groups, Individual in-depth interviews (IDIs), ethnography studies
• Preparing formal reports for marketing teams

 Product/Service Integration and Customer Adoption

• Integrating service solutions
• The customer adoption process
• Sustainability issues

 Launch Strategies and Tactics

• Scale and scope
• Marketing activities for the launch
• The emerging role of social media