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Home  ›  New Product Development & Market Opportunity Assessment

New Product Development & Market Opportunity Assessment

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Netspective has conducted numerous new product development (NPD) marketing opportunity analyses and Voice of the Customer (VoC) projects. Here are our capabilities in these areas:

Market Opportunity Analysis    

  • Competitor and industry analysis
  • Analyzing customer needs and experiences
  • Strategic positioning

 Concept Development and Selection     

  • Idea generation
  • Understanding customer requirements and the customer activity cycle
  • Integrating product and service development concepts
  • Concept testing and fast prototyping for products and services

 Voice of the Customer (VOC)

  • Selecting the right types of customers to include
  • Recruiting customers and scouting locations
  • Conducting focus groups, Individual in-depth interviews (IDIs), ethnography studies
  • Preparing formal reports for marketing teams

 Product/Service Integration and Customer Adoption

  • Integrating service solutions
  • The customer adoption process
  • Sustainability issues

 Launch Strategies and Tactics

  • Scale and scope
  • Marketing activities for the launch
  • The emerging role of social media

 

Products

HL7 Integration as a Service

HL7 Integration as a Service

No other service, including VANs or private networks can compete against our combination of 100% availability, rapid deployment, low cost, performance, and security... Read More

Health Apps Platform

Health Apps Platform

Use the Medigy Health Informatics Platform to build sophisticated medical and clinical apps. Read More

Enterprise Architecture Planning

Enterprise Architecture Planning

Our Enterprise Architecture Planning Turn-key Service can quickly help you reduce duplication of functions across apps and eliminate redundant data across silos of information. Read More

 

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